Built for stores
Products, carts, checkouts, and revenue come built in — not as custom code you have to wire up.
See what sells from first visit to checkout — including the orders you can't trace to a channel, counted from your own order record.
No cookies. Ask us about consent in your market.
Free during beta · no credit card required
167 orders came from your store's own record — they never reached a browser beacon, so €23,540 is missing from channel attribution.
167 web orders in your store's own order record have no channel attached.
Illustrative example · shopify-growth-day-1-to-day-30 · On Shopify, these order totals come from the store's own record. A channel figure says what share of orders it covers, and only when the shopper says yes. Click the tabs to explore the same surfaces you'll get in your Admin
Products, carts, checkouts, and revenue come built in — not as custom code you have to wire up.
No tracking cookies. Open source so you can verify it — and a coverage check against your own orders.
We handle hosting, updates, uptime, and EU data residency. You focus on selling.
When a cookie banner goes up, a meaningful share of visitors decline or ignore tracking.
Monday's report may not name what drove each order.
That fog between traffic and revenue is the consent tax.
Every tool, Qusto included, loses the path when a shopper declines. Qusto counts the orders with no channel.
It is widening for a second reason that has nothing to do with regulation: a growing share of
buyers never load your store at all, because an AI agent completes the purchase for them.
Different cause, same blank cell in your report — the browser is no longer where measurement
happens, and tools that assume it is will keep getting quieter.
Every analytics tool loses the journeys that never consent. Qusto shows how many orders that leaves with no channel. It does not fill the gap with a guess.
Qusto sets no tracking cookies and publishes a DPA. This page is an engineering reading, not a legal conclusion. Ask us about consent in your market.
Revenue in one tool, funnel drop-offs in another, attribution in a third. Most growing stores stitch together several products to answer one question: what sells? Qusto brings revenue, attribution, funnels, and product analytics into one dashboard.
You don't have to take our word for it. Qusto reconciles your store's own order record against what your on-site tag actually saw — and counts the orders you can't trace to a channel. Not modelled. Not estimated.
Privacy isn't a setting — it's how Qusto is built. The analytics engine is open source; the managed service handles hosting, updates, and EU residency so you don't operate the infrastructure yourself.
Analytics data is hosted in EU infrastructure. No US sub-processors process your store's raw events.
Zero cookies placed on your visitors' browsers. Whether analytics needs consent depends on your market and your setup — ask us, or hand your DPO the DPO guide.
Customers appear in Qusto only as a pseudonymous token: a keyed one-way hash of their email, or the store's own customer ID. Qusto uses an email only to compute that token and does not store it, and it stores no names or street addresses.
The analytics engine is AGPL-3.0 open source. Audit it, fork it, self-host it — or let us run the whole thing while you get on with your store.
Qusto follows the path from first visit to order — then ties every channel and privacy promise back to what actually sells.
See where people enter, where they hesitate, and where they buy — fix the step that's losing orders instead of guessing.
On Shopify, a channel is named when the shopper says yes. A channel figure says what share of orders it covers. An AI-referral tie needs a yes. The count covers web-storefront orders. POS, draft, subscription, and marketplace orders are not in it.
Traffic, revenue, customers, and channel attribution — broken down by country, region, and city. Not just where visitors browse from, where orders actually come from.
Which carts were left behind, and what they were worth. Cart-abandonment visibility only.
No tracking cookies. A privacy stance you can publish — and customers can check.
Read the code and self-host — or let us run hosting, updates, and EU residency for you.
A first-party API and MCP server included from Core — plug Qusto into your BI tool, scripts, or AI assistant. Read-only, EU-hosted, aggregate metrics only.
Role-based docs and practical comparisons — written for operators and compliance teams, not analysts.
Revenue, channels, checkout, and where Qusto fits in day-to-day decisions.
Read the guide →Privacy-by-design architecture, subprocessors, and calm compliance framing.
Read the guide →Consent gaps, e-commerce depth, and running both tools in parallel.
Compare →Why a second analytics layer built for commerce adds depth general tools can't.
Compare →Every feature in your tier from day one — no tracking cookies, a published DPA, cart-abandonment visibility, a channel on Shopify when the shopper says yes, and reconciliation against your own order record. Prices stay Core €9, Growth €39, Professional €119.
A private Slack channel with the Qusto team. Report a coverage gap, request a feature, get a same-day answer from the people building it.
Regular calls to review what's shipping next. Beta participants vote on priority order before each sprint.
We're onboarding a limited number of stores in this cohort. Tell us about your store and we'll send your invite token within 48 hours.
We'll review your application and send your invite token to your email within 48 hours. Keep an eye on your inbox.
By applying you agree to our Privacy Policy. We never share your details with third parties.
After your application is approved we'll email you a single-use invite token. Enter it on the registration page to create your account — you'll start on the Core plan with a 30-day Growth trial. Tokens are valid for 7 days.
It depends on your market and your setup. Qusto sets no tracking cookies. On Shopify, a channel is attached when the shopper says yes. In Germany, traffic counts wait for a yes. This is an engineering reading, not a legal conclusion. Ask us about consent in your market.
The Data Processing Agreement and the sub-processor list are published. You remain the controller. Qusto sets no tracking cookies. This is an engineering reading, not a legal conclusion. Ask us about consent in your market.
Qusto works for an EU store. Shopify is the install with a channel when the shopper says yes. On WooCommerce the public label is order analytics only. Magento and custom headless stacks can send events through the API. During beta we work closely with each participant to get the integration right.
Beta participants receive full access to their tier — Core (traffic analytics), Growth (revenue, funnels, cart-abandonment visibility, channel attribution), or Professional (multi-touch attribution and LTV). All features in your tier are included at no cost during beta, with early-adopter pricing locked in at commercial launch.
Your data is yours. Export everything in CSV or JSON at any time from Settings. On cancellation, data is retained for 30 days then permanently deleted. You can request immediate erasure via our compliance workflow.
Yes. Qusto Community Edition (CE) is AGPL-3.0 on GitHub — self-host traffic analytics for free. Qusto Enterprise Edition adds revenue intelligence, attribution, funnels, and commerce features on top of the open source core. Core plan users run on CE; Growth and Professional unlock EE capabilities.
Join the beta. Full plan access included — and early-adopter pricing when we launch. Under 30 minutes to your first live order data.
Request beta access →