Built for stores
Products, carts, checkouts, and revenue come built in — not as custom code you have to wire up.
See what sells from first visit to checkout — including the orders your analytics never saw, counted from your store's own record.
No cookies. No consent banner.
Free during beta · no credit card required
167 orders came from your store's own record — they never reached a browser beacon, so €23,540 is missing from channel attribution.
167 orders came from your store's own order record — no browser beacon ever saw them.
Illustrative example · click the tabs to explore the same surfaces you'll get in your Admin
Products, carts, checkouts, and revenue come built in — not as custom code you have to wire up.
No cookies, no banners. Open source so you can verify it — and a coverage check against your own orders.
We handle hosting, updates, uptime, and EU data residency. You focus on selling.
When a cookie banner goes up, a meaningful share of visitors decline or ignore tracking.
Ad spend keeps running — but Monday's report can't reliably answer what actually drove orders.
That fog between traffic and revenue is the consent tax — not GDPR itself, but the measurement
gap cookie-dependent tools create once the banner is live.
It is widening for a second reason that has nothing to do with regulation: a growing share of
buyers never load your store at all, because an AI agent completes the purchase for them.
Different cause, same blank cell in your report — the browser is no longer where measurement
happens, and tools that assume it is will keep getting quieter.
Cookie-dependent analytics often lose the journeys that never consent. Even when the order itself is captured, the channel that drove it — and the visits that led there — can vanish, leaving you guessing which channels and products actually pay.
EU regulators are tightening rules on analytics, cookies, and cross-border data flows. Cookie-based stacks create ongoing compliance exposure. Qusto is designed for privacy-by-design from the ground up — measure with confidence instead of chasing policy exceptions.
Revenue in one tool, funnel drop-offs in another, attribution in a third. Most growing stores stitch together several products to answer one question: what sells? Qusto brings revenue, attribution, funnels, and product analytics into one dashboard.
You don't have to take our word for it. Qusto reconciles your store's own order record against what your on-site tag actually saw — and shows you the gap, per order, from day one. Not modelled. Not estimated.
Privacy isn't a setting — it's how Qusto is built. The analytics engine is open source; the managed service handles hosting, updates, and EU residency so you don't operate the infrastructure yourself.
Analytics data is hosted in EU infrastructure. No US sub-processors process your store's raw events.
Zero cookies placed on your visitors' browsers. No consent banner required. Your analytics work whether visitors would have declined tracking or not — because there are no cookies to accept.
Customer tokens are hashed at the edge before ingestion. No PII enters Qusto's systems — there is nothing to breach, subpoena, or accidentally expose.
The analytics engine is AGPL-3.0 open source. Audit it, fork it, self-host it — or let us run the whole thing while you get on with your store.
Qusto follows the path from first visit to order — then ties every channel and privacy promise back to what actually sells.
See where people enter, where they hesitate, and where they buy — fix the step that's losing orders instead of guessing.
Search, social, email, and AI assistants — resolved to what they actually sold, not just how much traffic they sent.
Traffic, revenue, customers, and channel attribution — broken down by country, region, and city. Not just where visitors browse from, where orders actually come from.
Which carts were left behind, and what they were worth — visibility only. Any win-back is your own effort; Qusto never claims to recover it for you.
No cookie banners. A cleaner store and a trust signal customers notice at checkout.
Read the code and self-host — or let us run hosting, updates, and EU residency for you.
A first-party API and MCP server included from Core — plug Qusto into your BI tool, scripts, or AI assistant. Read-only, EU-hosted, no personal data.
Role-based docs and practical comparisons — written for operators and compliance teams, not analysts.
Revenue, channels, checkout, and where Qusto fits in day-to-day decisions.
Read the guide →Privacy-by-design architecture, subprocessors, and calm compliance framing.
Read the guide →Consent gaps, e-commerce depth, and running both tools in parallel.
Compare →Why a second analytics layer built for commerce adds depth general tools can't.
Compare →Every feature in your tier from day one — cookieless analytics, GDPR compliance, cart-abandonment visibility, channel attribution, and reconciliation against your own order record. Lock in early-adopter pricing when Qusto launches commercially.
A private Slack channel with the Qusto team. Report a coverage gap, request a feature, get a same-day answer from the people building it.
Regular calls to review what's shipping next. Beta participants vote on priority order before each sprint.
We're onboarding a limited number of stores in this cohort. Tell us about your store and we'll send your invite token within 48 hours.
We'll review your application and send your invite token to your email within 48 hours. Keep an eye on your inbox.
By applying you agree to our Privacy Policy. We never share your details with third parties.
After your application is approved we'll email you a single-use invite token. Enter it on the registration page to create your account — you'll start on the Core plan with a 30-day Growth trial. Tokens are valid for 7 days.
In most cases, no. Qusto uses no tracking cookies and hashes visitor identifiers before ingestion — so there is nothing for visitors to consent to. That means full analytics coverage without the data loss typical of banner-based tools when visitors decline tracking. Qusto is designed for EU privacy-by-design requirements, including alignment with the EU Digital Omnibus direction for aggregated analytics.
Yes — by architecture, not checkbox compliance. Qusto stores no PII in analytics event payloads, hosts analytics data in the EU, and uses no third-party advertising trackers. Our Data Processing Agreement and sub-processor list are published. You remain the data controller; Qusto acts as your processor under GDPR Art. 28.
Qusto works for any EU website — SaaS, content, e-commerce, or NGO. Native integrations are available for Shopify and WooCommerce; Magento and custom headless stacks are supported via our event API. During beta we work closely with each participant to get the integration right.
Beta participants receive full access to their tier — Core (traffic analytics), Growth (revenue, funnels, cart-abandonment visibility, channel attribution), or Professional (multi-touch attribution and LTV). All features in your tier are included at no cost during beta, with early-adopter pricing locked in at commercial launch.
Your data is yours. Export everything in CSV or JSON at any time from Settings. On cancellation, data is retained for 30 days then permanently deleted. You can request immediate erasure via our compliance workflow.
Yes. Qusto Community Edition (CE) is AGPL-3.0 on GitHub — self-host traffic analytics for free. Qusto Enterprise Edition adds revenue intelligence, attribution, funnels, and commerce features on top of the open source core. Core plan users run on CE; Growth and Professional unlock EE capabilities.
Join the beta. Full plan access included — and early-adopter pricing when we launch. Under 30 minutes to your first live order data.
Request beta access →