Analytics for DPOs & privacy leads

If you are accountable for GDPR, vendor review, or privacy policy language, this page summarises how Qusto is designed — what it does architecturally, where its scope ends, and what to check before you approve it for a merchant's store.

← Documentation

A Data Protection Officer (DPO) is an independent role responsible for overseeing data-protection duties, advising on impact assessments, and acting as a contact point for supervisory authorities and data subjects. This guide is an engineering reading for that review. It is not legal advice and not a settled rule.

How to use this guide

Qusto sits in the analytics layer of a merchant's stack. On Shopify, a visit is linked to an order only after the shopper says yes. In Germany, traffic counts wait for a yes. The analytics layer is not described here as independent of consent. Ask us about consent in your market.

For day-to-day dashboard use, see the operator guide. For installation mechanics on Shopify, see the Shopify guide.

Architectural commitments

These properties are structural — not configuration toggles merchants enable after legal review:

Qusto sets no tracking cookies. On Shopify, the checkout pixel follows the store's customer-privacy settings. Advertising pixels, marketing cookies, and other tags the store still runs keep their own consent step. In Germany, traffic counts wait for a yes. This is an engineering reading, not a legal conclusion. Ask us about consent in your market.

Capability boundaries by tier

When approving external copy or sales materials, these boundaries matter:

TopicWhat to verify
Cart abandonmentAnalytics visibility only. Not an email to the shopper, and not an outbound message.
Channel → revenue attributionAvailable on Growth tier and above
Location intelligenceVisitor geography on all tiers; revenue and cart-abandonment by region on Growth+

Regulatory context

Tags that fire before a shopper answers a banner are a common enforcement category. Qusto does not treat the analytics layer as independent of consent. On Shopify, a channel is attached when the shopper says yes. In Germany, traffic counts wait for a yes. This is an engineering reading, not a legal conclusion. Ask us about consent in your market.

Shopify GDPR webhooks

For App Store distribution, Shopify requires mandatory compliance webhooks. Qusto implements handlers for:

Vendor-review checklist

Before sign-off, we suggest confirming:

Privacy policy → Data Processing Agreement → Operator guide →