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Orders with no channel

A labelled estimate of orders that would have no channel. This estimate is not your store's number. It does not assign those orders to a channel. The real count is from the store's own order record once the store is connected.

The figure below is an illustration, not your number. On Shopify, the installed count covers web-storefront orders. POS, draft, subscription, and marketplace orders are not in it. Ask us about consent in your market.

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Estimate the gap between traffic and orders

When a consent banner is up, a meaningful share of visitors decline or ignore tracking. Those visits never register a session, so any orders behind them have no matched journey — the fog between traffic and revenue that costs you clarity on what actually sells.

Give a few rough figures and this calculator estimates how much of your store may sit in that gap. It's a model, not your numbers: nothing here is measuring your store. For your real, per-order figure you'd need Qusto installed — but an estimate is a useful place to start.

Estimate only. Nothing below is your store's actual measurement. It's an illustrative model built on the assumptions shown in the fine print.
€ / yr

Shopify captures orders server-side; other platforms rely more on browser-side tracking, so the gap is usually bigger.

€
87%

Default from Goldberg, Johnson & Shriver, American Economic Journal: Economic Policy, 2024, measured on 2018 data. Not your store's rate. The estimate does not fill a gap with a guess.

€ / yr

Used only for the break-even below. Left blank, we assume 10% of revenue.

Enter your annual online revenue to get an estimate.

Request Beta Access → Read the docs →